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Geoff Kasselman

How Can Organizations Establish a "Green Persona"?
Through coordinated activities, initiatives and multimedia awareness campaigns, organizations can encourage and generate the ongoing behavior that will ramp up sustainability success and establish their own “green persona,” says Geoff Kasselman, LEED AP. Kasselman is digital media and communications committee chair with the Society of Industrial and Office Realtors, president of the Chicago-based commercial real estate brokerage and advisory firm Op2mize, and a member of NREI's Sustainability Board of Advisors.
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