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Abercrombie Looking to Re-Position Hollister as Cheaper, Fast-Fashion Chain


In what is a clear indication of the changes happening in the world of apparel retailing, up-market teen apparel retailer Abercrombie & Fitch has indicated it's looking to overhaul its surfer lifestyle-focused Hollister concept into a fast fashion brand, according to the Wall Street Journal. According to WSJ:  "The shift will mean lowering prices and beefing up U.S.-based supply sources to adjust more quickly to changing styles. Teens have been gravitating to the ... Freemium Content

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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