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Circuit City's New Concept


Circuit City will unveil a new prototype store in June. It isn't releasing too many details yet on what the new concept will be like.

Perhaps Circuit City is looking to emulate Best Buy, which has operated several test stores selling merchandise geared towards more select audiences.

Eq-life sells "health and wellness technology products" such as heart defibrillators for home use, she said. Studio d focuses on women looking to learn more about technology products such as digital cameras or notebook PCs, while Escape is filled with flashy video games and powerful electronics.

But perhaps even more significant than the news that Circuit City is working on a new concept, the company is also massivly ramping up its expansion pipeline. It had been opening about 10 stores a year. But new plans call for it to open 300 stores in the next 24 months.

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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