TrafficCourt

Coming to a Department Store Near You

RSS

Continuing its strategy of capitalizing on high-visibility, high-traffic locations, Apple plans to open a store-within-a-store at London's iconic Harrod's department store location in mid-March. The department store measures more than 1 million sq. ft. of space and hosts up to 300,000 shoppers a day.

According to previous reports, the new Apple store will be smaller than a stand-alone Apple location but bigger than the stores-within-a-store the chain currently operates at Best Buy and Target stores. It will not feature a Genius bar.

It will be interesting to see if Apple will try to duplicate the strategy at iconic department stores in the United States. Perhaps the Macy's flagship at 34th Street in New York? Or the former Marshall Field's store/current Macy's on State Street in Chicago?

Please or Register to post comments.

What's TrafficCourt?

Industry news, views and occasional strange stuff.

Contributors

Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
Blog Archive
National Real Estate Investor Related Sites

Sponsored Introduction Continue on to (or wait seconds) ×