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IKEA Shows Other Retailers How It's Done

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Swedish furniture giant IKEA continued on its mission to take over the world this week with the announcement that it was going to start selling consumer electronics, including televisions, sound systems and CD/DVD/Blu-ray players.

IKEA saw the opportunity in the electronics market because of the difficulty people have with all the wiring that goes with those products, creating clutter in their homes. So it formed a partnership with Chinese firm TCL Multimedia for products that will be designed specifically to fit in with IKEA's furniture, save space and hide the unseemly cables.

The products will be rolled out in all of IKEA's markets by 2013, with the simplest system/furniture combination costing $960.

Here's a video outlining how the combinations will work.

In a world where electronics retailers and furniture sellers are seeing their market share shrink, this is not a bad move on IKEA's part. This can make its stores popular destinations for people looking for both furniture and electronics.

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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