The Washington Post does a good job taking a step back and parsing the often knee-jerk reactions to retail sales announcements.
Two days ago, stocks raced to record highs on reports of strong June retail sales. Yesterday, thecycle did an about-face as June retail sales were described as "crashing" and "plunging" in a record drop.
So which was it? Was June a good month for retailers, or should they be reaching for the Kleenex? And, are we even talking about the same figures?
Short answer: Yes. And no.
The numbers don't lie, but sometimes the truth gets lost in translation. Each analysis ofsales measures something slightly different, which can result in wildly varying conclusions.