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J.Crew at the Beach


J.Crew is testing a new concept in Malibu.

Taking a cue from its coastal environs, J.Crew-at-the-Beach features a beachy color scheme, salt-air weathered brass fixtures and sun-bleached floors made from reclaimed oak. The store also carries limited-edition surfboards and has customized offerings such as the Malibu houseguest survival kit -- a monogrammed tote with flip-flops and swimwear. (On opening day Tuesday, it will be giving out neon Capri flip-flops as a gift with purchase.)

J.Crew also has plans to continue to grow its Madewell chain.

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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