Macy's and Toys'R'Us just announced that the toy retailer will start operating its Express holiday stores within 24 Macy's locations from mid-October through mid-January. The stores will average approximately 1,500 sq. ft. and will be spread out at Macy's' across , Florida, Illinois, New Jersey, New York and a few other states.
According to a press release Macy's issued this morning:
“Macy’s is a premier holiday shopping destination, and many of our customers have toys on their gift-giving lists. By partnering with Toys“R”Us, the authority in the toy space, we can offer a comprehensive toy assortment and one-stop shopping in this largest gift-giving time of the year,” said Jeff Gennette, Macy’s chief merchandising officer.
Toys'R'Us has been operating holiday Express pop-ups in mall locations since 2010, but last fall it had to scale down the number of Express openings, possibly because space was getting too expensive to justify return on .