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Pop-Up Shops; Cash is King; Dress Barn Buys Tween Brands; BK's New Marketing Ploy (Thursday's News & Notes)

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Dow Jones Newswires has a look at the trend of pop-up shops in urban markets. "Retailers are embracing the concept for a broader reach in cities like New York and Chicago as shoppers look for bargains or special items. Landlords see the short-term deals as better than no deal at all, receiving some income from hard-to-fill dark stores as they hunt for permanent tenants."

This is a trend we've tried to track in recent years, particularly the shops that have showed up in the New York area. For example, Teen Vogue operated The Haute Spot at the Mall at Short Hills in New Jersey in December. Target had four bodegas in New York city last fall. Toys 'R' Us operated a pop-up store in New York during the 2007 holiday shopping season. JC Penney had a shop in Times Square in spring 2006. We also ran a feature story on pop-up shops in February 2006.

Here are some other news and notes on retail and retail real estate from around the Web today.

  • Dress Barn has agreed to acquire Tween Brands in a $947 million all stock transaction. You can read the details here.
  • If you've got cash, now is the time to buy. That's the position this article from CoStar takes. The article is a roundup of thoughts from commercial real estate investors and other pros from around the country.
  • An open letter from Tracy Mullin, president and CEO of the National Retail Federation, explains why the NRF has backed off merger talks with the Retail Industry Leaders Association.
  • Burger King has trotted out a particularly sexist ad campaign that the Retail Doctor Bob Phibbs has an excellent post about.
    There's cutting edge fun-loving and bleeding-edge pandering.

    Compare all of this to the brilliantly executed McCafe launch last month which has Starbucks, Dunkin' Donuts and others scrambling to stay relevant to a customer base suddenly considering and returning to McDonalds in the morning. McDonald's got it right – grow your audience, don't narrow it like BK is doing.

    The trouble with desperation marketing is people can smell it on you and choose to avoid you. It's time for a change at Burger King. What do you think?

  • RetailWire has a discussion up centered around Target's new approach to groceries. "[T]he company appears intent on getting consumers used to the idea of expecting to buy groceries at prices well below most other food outlets."
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    Elaine Misonzhnik

    Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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