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PREIT Embraces YouTube in Back-to-School Campaign


For the back-to-school shopping season, regional mall REIT PREIT has created a Web site,, that includes a cute little video of kids using last year's back-to-school purchases in some unconventional ways.

I like the creativity. The company is trying something different to generate some buzz and get attention. The video is clever. And it's not the only thing the company has tried lately. PREIT's also been active on Twitter. In all, the company is trying something different to boost sales at its properties. It will be interesting to see how it all plays out for them.

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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