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Sprinkles Reveals Expansion Ambitions

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On the flip side of IPOs, we have start-ups partnering with private equity money in order to hasten expansion and launch new business lines. In January, trendy Los Angeles-based bakery Sprinkles announced it secured an investor in KarpReilly LLC. Now, our sister publication, Nation's Restaurant News, has provided an in-depth look at what exactly Sprinkles executives have in mind.

In addition to opening new cupcake stores both domestically and internationally, Sprinkles would like to open ice-cream and cookie shops. The company already opened one ice-cream shop location last May, next to its original bakery in Beverly Hills. Its goal going forward is to become "the premium dessert brand worldwide," according to President Charles Nelson. 

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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