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Starbucks Adapts its Store Designs to Local Communities, with Spectacular Results


As coffee powerhouse Starbucks continues its efforts to take over the world, the company has rethought its approach to store design, according to a feature recently published by The New Yorker. It used to be that most of Starbucks' store design team was based in the company's Seattle headquarters and Seattle-based architects and designers created prototypes for coffee shops around the country and around the world, promoting brand awareness but often foregoing ... Freemium Content

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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