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Tween Brands Rebranding Limited Too Stores

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Tween Brands Inc. said Tuesday it's converting nearly 600 Limited Too stores to its lower-priced Justice brand as cost-conscious parents steer their children toward more discounted stores.

The move will give the Justice chain about 900 stores - nearly triple its current size - when the conversion is completed in the first quarter.

After the change, the New Albany, Ohio-based teen clothing chain will no longer operate its Limited Too stores in the U.S., ending the brand's two-decade history as a shopping mall stalwart. In addition to the stores being converted, the company will also close about two dozen Limited Too stores.

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(Spotted at KeyPoint Partners Retail Roundup.)

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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