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Update on McDonald's Coffee Offensive

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In an update to an item we originally linked to in October, McDonald's outlined its plans to move into the premium coffee market.

The Oak Brook-based company has been testing specialty coffees in about 800 restaurants this year, and plans to build out the business nationally, Don Thompson, president of McDonald's USA said at the company's annual analysts meeting.

The company essentially wants to make coffee more than something that customers order with their food.

"We want to move from beverage as an accompaniment to beverages as a destination, said Don Thompson, president of McDonald's USA.

For more on coffee, check our newsletter from Sept. 12.

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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