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Will Price-Matching Get Rid of Showrooming?

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One of the biggest stories on the web today is about Target extending its price match policy from the holiday season to year-round. That means the retailer will match lower prices offered by major competitors Amazon.com, Wal-Mart, Best Buy and Toys 'R' Us.

"Target said that throughout the year it will match the price when a customer buys an eligible item at one of its stores and finds the same item at a lower price in the following week's Target circular or in a local competitor's printed ad," according to Reuters. "It will also match the price if the customer finds the same item at a lower price within a week on Target's website or the websites of Amazon, Walmart, Best Buy and Toys R Us."

The question is whether the policy will make a major dent in shoppers' showrooming habit. Please let us know what you think.

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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