Category: Apparel, accessories, bath and beauty products

Coming from: Canada

Parent: Loblaw Cos. Ltd.

Current stores: None, but the company already signed two leases in New York City, with the first scheduled to open in the fall 2011 on Fifth Avenue.

Planned openings: Unknown

Average store size: Based on the rumored New York leases, between 15,000 and 25,000 sq. ft.

Target audience: Families looking for stylish, affordable duds.

Buzz: Jeffrey D. Roseman, executive vice president with Newmark Knight Frank Retail, compares Joe Fresh to such fast fashion chains as H&M and Uniqlo. “It’s a good time right now for bargain retailers,” he says.