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Winick Realty Group Helps Ricky’s NYC Test New Markets with Pop-Up Concepts
October 17, 2013— Ricky’s Halloween, backed by the 23-year-old brand of ultra-hip “beauty shops,” has leased new pop-up locations for its unique Halloween retail stores in the Financial District and West Chelsea. These are new retail markets for the popular retail chain for the retailer, which is proving a major player in the niche temp industry with 17 pop-up locations that also showcase items from its year-round permanent stores.
The company leased the former J&R Records space, which is comprised of two adjacent storefronts at 33 and 34 Park Row between Beekman and Ann Streets in the former home of J&R Records. The two retail locations combined total approx. 12,000 square feet on three levels, with the ground floor, basement and second floor each consisting of 2,000 square feet per store. Ricky’s leased both locations for four months, “where they will showcase all facets of their product line, including hair care products, fashion accessories, optics, Halloween costumes and Ricky’s first ‘Beauty Bazaar’ – a unique one-stop holiday shopping experience featuring greaton name brand gift sets and products, just in time for the holidays,” said Winick Realty Group broker Alex Hill, who represented Ricky’s. “This location is ideal for Ricky’s because of the foot traffic and both residential and office density, not to mention the active, exciting future of the Financial District.”
Hill also brought Ricky’s to the neighborhood of West Chelsea, where the company leased 5,000 square feet of retail space next to the newly-relocated Heller Gallery at 303 Tenth Avenue, between 27th and 28th Streets. “This emerging market is driven by many attractions that complement the Ricky’s brand, such as the High Line, an abundance of art galleries and the new Avenue School that is opening nearby,” said Hill, who also represented landlord Atlanticin the transaction. Since opening, this location has become one of Ricky’s top-performing sites.
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