Foreign Exchange
The United Kingdom is home to the highest percentage of the world's top international retailers, with 55 percent of 250 brands surveyed present, according to CB Richard Ellis' new report "How Global is the Business of Retail?".
The report explores the globalization of the retail industry and analyzes retailer presence in relation to market sectors, country of origin, regional trends and other influences, and ranks the top 20 global retail markets in relation to the current presence of international retailers in each country.
At 51 percent, Spain had the second-highest percentage of international retailers present, while France, Germany and Italy rounded out the top five. The United States came in at number 11, with 39 percent of international retailers present in that country. According to the report, the maturity, size and strength of the domestic retailers in the U.S. make it a market that only the strongest foreign retailers are able to break into.
The study also underscores the strong economic link between the United Kingdom and the United States. While retailers from the United States are represented around the world, in markets as diverse as South Africa, Scandinavia, Ireland and Israel, the United Kingdom attracts more American retailers than any other country.
London is often a springboard destination for U.S. retailers, allowing them to be present in an iconic fashion hub and explore opportunities for expansion into Europe at the same time. However, U.S. retailers have a relatively low penetration outside the mature Western European markets.
According to the report, of the 52 North American retailers surveyed, 75 percent are currently present in the U.K. By way of comparison, France held the next highest presence of American retailers in the European region, attracting 48% of retailers, and within Asia Pacific, Singapore had 50 percent of North American retailers present.
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