Judges awarded the new flagship for Ethan Allen in New York City because of how the designers transformed a drab corner in Manhattan into a new and dynamic retail facade. The judges were less impressed with the interior, which they felt was somewhat of a missed opportunity that didn't elevate the selling space the same why the facade transformed the exterior of the building. That is what kept the project from being a full award winner. TPG Achitecture achieved this dynamic facade by creating a lattice of timber branches that wraps the store and extends from the brand's logo. The design connects the brand to the architecture itself and creates a sharp facade on what was previously a lifeless retail corner.

Project Name

Ethan Allen flagship

Location

New York City

Square Footage

32,000 square feet

Architect

TPG Architecture

Developer/Owner

Ethan Allen Global Inc.

Credits

Project Design Director

Alec Zaballero

Retail Studio Directors

Alec Zaballero

Diana Revkin

Project Manager

JuAh Kong

Lighting

Lightolier