Facts & figures Baltimore - TC Advertising of Baltimore and Pittsburgh-based Customer Contact Inc. recently conducted a comprehensive analysis of how, when and why Americans shop. The survey, called "Customer Focus 2000," contacted 3,000 adult consumers. Here's a summary of some of the findings:
Of those surveyed, 44% said they planned to buy athletic shoes this year, while 30% planned to buy athletic apparel; 23% said they shopped at department stores to buy housewares in the past year; 23% said ad inserts were the medium most likely to influence their shopping decisions; and a whopping 82% of adults read ad inserts, according to the survey.
Washington - The Urban Land Institute recently reported that neighborhood shopping centers are once again the top peformers among the four major shopping center types, with reported tenant sales of $260.49 per sq. ft.
Neighborhood centers also reported the greatest increase in sales per sq. ft. during the last three years: a 21% increase in sales. Super-regional centers outperformed all other major shopping center types, with a median net operating balance of $20.67 per sq. ft.
FRAMINGHAM, Mass. - While online toy merchants' sales might have spiked during the holiday season, six months later most customers still have not returned to the sites to buy again, according to IDC, an e-tail market research firm.
"The holiday shopper is the most dangerous consumer to online toy merchants," notes Jim Williamson, senior research analyst with IDC. "Driven by the need to simplify holiday purchasing, these customers rarely use the Internet for shopping during the rest of the year, and for online toy merchants, the key to success is repeat buyers." To attract repeat buyers, online toy merchants should develop quarterly marketing strategies. They should also work harder to attract repeat business from parents, IDC recommends.
In theNew York - After spending 23 years in the Rolex Building on New York City's Fifth Avenue, The International Council of Shopping Centers recently moved to a new headquarters. ICSC's new contact information is as follows:
Council of Shopping Centers , 1221 Avenue of the Americas, New York, NY 10020-1099; phone: (646) 728-3800; fax: (212) 589-5555.