Does athletic gear conjure up images of beer-soaked lounging? Of course not. So when Fila wanted to launch a new retail concept in New York City, rising-star firm Giorgio Borruso Design decided that movement would be the message. Along a 50-foot-long canted wall, hundreds of sneakers take flight in swirling formations. Dressing rooms are tucked behind a semi-transparent wall, which transforms customers' movements into theatrical shadows. Existing structural columns, wrapped in shiny metallic skins, are now ellipsoidal vortexes that touch down from an undulating ceiling. The athletic aspirations even extend as far as the plastic seating, whose organic shapes evoke muscles stretching and bulging, striving toward great sportsmanship — and high style.

Project Name
FILA, New York

Location
New York City

Square Footage
4,000

Architect
Giorgio Borruso Design

Client
FILA

Credits

General Contractor
Turner Construction

Structural Consultant
Gilxanz, Murray, Steficek

M/E/P
Ambrosino, DePinto & Schmieder

Lighting Consultant
Horton Lees Brogden Lighting Design

Photography
Benny Chan/Fotoworks

Millwork & Fixtures
Bozzoni

Column & Air Column Covers
eventscape

Ceiling & Wall Sculpture
eventscape

Flooring
V.A.L. Floors Inc.

Audio Visual
CMS Innovative Consultants