To reimage Timberland'sKing of Prussia Mall store,Bergmeyer Associates Inc. simulated a natural environment that is tastefully outdoorsy.

Outdoor enthusiasts depend on Timberland's footwear to keep them dry and warm as they traverse over hill and dale, through bog and glen. When the merchandise line was expanded to include men's and women's apparel, Timberland's store in the sprawling King of Prussia Mall near Philadelphia was re-imaged to adapt customers to a simulated natural environment.

Bergmeyer Associates Inc., Boston, communicates the message from the store front with an abstracted timber porch roof and metal "gutter."

The store front features an abstracted timber porch roof and metal "gutter." Weathered boarding, stucco, metal flashing and stone wereused architecturally and were incorporatedinto Timberland's product displays.

Weathered boarding, stucco, metal flashing and stone are used architecturally and with product displays. Waterwalls flowing into a streambed pool on either side of the entry and acting as part of an interior wall are a visual and auditory treat.