NEW YORK—Online retailer ideeli Inc. signed a long-term lease for its studio operations at 1385 Broadway, a Midtown office building that recently completed a $55M capital improvement and renovation program.

Cushman & Wakefield’s Jonathan R. Serko, vice chairman, Gary Greenspan, executive vice president, Diana Gaines, senior director, and David Malawer, senior director serves as the exclusive leasing agents for the building, which is owned by B. Bros. Broadway Realty LLC, an affiliate of Bloomingdale Properties Inc. Leon Manoff and Jason Lund of Colliers represented the tenant.

The building, which is located between 37th and 38th Streets, is situated just west of Avenue of the Americas, within walking distance to Grand Central, Penn station and the Port Authority Bus Terminal. The recently completed capital improvement program included a new entrance and lobby, replacement of all windows, upgrades to the elevator cabs and mechanicals, as well as common areas and restrooms.

Ideeli will occupy 23,500 sq. ft. of space taking up the entire third floor of the 23-story building. Launched in 2007, ideeli specializes in limited-time sales and has 5.5M members to which it offers fashion apparel for men, women and children, as well as home décor and beauty products.