NEW YORK—JEMB Realty has announced a multi-million-dollar renovation at Herald Center, a 10-story, 250,000-sq.-ft. retail and office property located at the southwest corner of 34th Street and Broadway.
During its renovation, JEMB Realty plans to remove the black glass panels on the building’s first three floors and replace them with transparent panes. In addition, floors four through 10 will be updated with LED panels.
The company also plans improvements for the plaza located at the front of Herald Center.
“The entire JEMB family is proud of our plans for Herald Center and the ability to offer this once-in-a-lifetime leasing opportunity at the retail epicenter of 34th Street and Broadway,” said Joseph Jerome, a principal of JEMB Realty. “We have owned this property for a quarter of a century, and are thrilled to bring it to the market with the appeal and appearance we believe will best serve our tenants and the neighborhood.”
Constructed in 1982, Herald Center was originally conceived as a vertical mall. JEMB acquired the property in 1986. Susan Kurland, EVP of retail brokerage services for CBRE, is the exclusive leasing agent for Herald Center.