NEW YORK—Operative Media Inc. has signed an eight-year, 30,720-sq.-ft. lease at 6 East 32nd Street. The firm, an advertising management firm, will occupy the second and third floors of the building.

The tenant was represented by Jim Wenk, executive vice president, and Ryan Masiello, vice president, both with Jones Lang LaSalle. The building owner, Meringoff Properties, was represented in-house by Mark Stein, senior vice president and director of leasing, and Jason Vacker, vice president of leasing.

The property is a Class A, 173,600-sq.-ft. commercial office building located between East 31st and East 32nd streets.

Operative Media is relocating from its previous office space at 40 West 25th Street.