Palo Alto, Calif. – Locally based Gyricon Media Inc., a provider of SmartPaper technology and retail signage solutions, formed a strategic partnership with New York based Thomson-Leeds, a provider of P.O.P. retail products, and Macy’s East for use of the SmartPaper technology and MaestroSign Systems retail solution.

Gyricon introduced MaestroSign Systems at GlobalShop in Chicago last month. The alliance allows for P.O.P. distribution of Gyricon’s battery-operated SmartPaper based signs in North America for two years.