| FRCH Design Worldwide |
311 Elm Street
Cincinnati, OH 45202
| Location: Newport, Kentucky |
Size: 30,000 sq. ft.
Category: New Retail Stores
Firm: FRCH Design Worldwide
Developer/Owner: Project Partners
| The IMAX Theatre at Newport-on-the-Levee was conceived as part of the entertainment component of this new open-air mixed-use village. The theatre was designed to incorporate the look of high-tech materials and imagery that complimented the cutting-edge IMAX film technology. The IMAX Theatre serves as the high-tech metal "tool shed" of what is a "brick warehouse district" themed project. |
The silver metal surfaces, curvilinear forms and angular patterns that characterize the project all suggest the movement of the film through the projector. Circulation through the IMAX Theatre is a series of compressions through narrow openings that expand into large volumes, which heighten the effect of the three-story lobby and the five-story movie screen. The theme of the architecture is also echoed through the design of the signage and wayfinding systems, featuring large "billboard" signage and super-scale wall graphics on the exterior and a high-tech identity sign system on the interior.