Special from Multichannel Merchant.
The iPhone has made the mobile Web accessible to more users. Halley Silver, director of onlineat baking products merchant King Arthur Flour, considers the iPhone was a game-changer for most merchants in terms of going mobile.
Silver says about 75% of the mobile browsers detected in its analytics are from iPhones. And about 15% of those devices are actually coming from Apple's newest creation, the iPad, the hybrid laptop-touch screen device for mobile use.
And with Apple announcing that it sold 1 million iPads just 20 days after its April 3 release, Michelle Eichner, vice president of e-mail products for Pivotal Veracity, thinks merchants need to keep it on their radar.
"The enthusiasm surrounding the iPad is impressive, and companies have been scrambling to release iPad-ready applications," Eichner says. "If a company can gauge a real mobile audience, then it wouldn’t hurt to create a unique iPad-ready mobile application as part of its mobile commerce strategy."
But is the iPad going to change the m-commerce game the same way the iPhone did? Not yet, says Julie Ask, vice president and principal analyst at Forrester.
Read the rest of the story at Multichannel Merchant.