Cincinnati – FRCH Design Worldwide, one of the largest independent architecture and interior design firms serving the retail, restaurant and hospitality markets, has named Tom Custer Vice President, Marketing and Client Development. Custer is tasked with leading the company’s positioning in the marketplace, including its marketing and PR efforts.

In addition, Custer will assist with new business development for FRCH and build a professional sales strategy for the company. Custer brings several new capabilities to the firm. His background in marketing, brand development and account management will allow him to expand the company’s consumer strategy and branding business. FRCH will also look to Custer to assist with the evolution of the firm’s business strategy as the company looks to expand into new markets.

“The addition of Tom Custer will supercharge our business development and marketing efforts,” said Jim Tippmann, CEO and partner at FRCH Design Worldwide. “Tom’s knowledge of brand strategy and his proven ability to foster corporate growth will allow FRCH to expand beyond its current borders and offer additional services to our clients.”

Prior to FRCH, Custer worked with Interbrand Design Forum in Dayton, Ohio, where he served as Executive Director, Business Development. A member of their executive leadership team, he was responsible for delivering new business revenue from clients in hospitality, restaurant, big box and specialty retail industries, among others. Custer holds a bachelor’s degree in marketing from Xavier University.

FRCH Design Worldwide is an international architecture, interior design, graphic design and brand strategy firm serving the retail, mixed-use, hospitality, restaurant and corporate office markets. Clients include Target, Disney, Luxottica, Macy’s Department Stores, Hilton Hotel Corporation, Liverpool Department Stores, Wolverine Worldwide and General Growth Properties. Visit www.frch.com to learn more.