The story of the U.S. Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED) program can be compared to the fable of David and Goliath. The building industry’s currently accepted green rating standard started small in 1999, but has now reached near-giant status. More than 50,000 buildings—the equivalent of over 3.1 billion sq. ft.—throughout the world have been LEED certified, and the LEED standard had been adopted by the U.S. ...

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