Apparel retailer Forever 21 opened one of its largest stores at Fashion Fair mall in Fresno, Calif. this week. The store will span three levels and 150,000 square feet, making it larger than even Forever 21's Times Square location in City.
The retailer has been trying to increase its footprint in the past few years and wants to rebrand itself as a fashion department store. To that end, it's been going after locations vacated by old-time department store chains such as Mervyn's and Sears. The location at Fashion Fair, for example, formerly housed Gottschalks. The question is whether Forever 21 can draw enough shopper traffic to justify its drastically expanded stores? Let us know what you think.
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