Earlier today, at the corporate-owned HIlton McLean Tysons Corner, Hilton& Resorts executives led a tour of a newly renovated lobby that will be extended across the brand globally. It's not a prototype, reiterated Dave Horton, the brand's global head, but instead part of the "DNA of what we are doing."
The lobbyis just one pillar of the brand's global H360 initiative that includes smart and clean design, improved restaurant concepts, a revamped HIlton Honors program and global brand culture centered on "showing people we care." The new lobby unveiled in McLean, VA will not become a prototype and duplicated across the world, but parts of it like the Technology Lounge (with a 120-inch TV screen) will become standards. Horton said the design is modular, scalable and key components will be executed across the brand over time.
Horton called H360 a "repositioning," making the brand "more relevant." Check back later this week for more details on Hilton's new lobby look and the entire H360 project.