Jack DeBoer, a serial brand builder, is at it again. A report in today's Wichita newspaper says the octogenarian creator of at least four lodging brands wants to start another one, a boutique brand built largely from the carcasses of first-generation Residence Inns. DeBoer launched that chain in 1975 and sold it 12 years later to Marriott.
Next month, the Hotel at Waterwalk opens in a mixed-use commercialin downtown Wichita in the first of 103 Residence Inns DeBoer developed. DeBoer believes he can create similar apartment-style boutiques in other urban and suburban areas. The new properties will feature 500-square-foot rooms that cater to business and leisure travelers and rent for about $100 a night.
For the record, DeBoer's other product launches were Summerfield Suites in 1988 (later sold to Hyatt), Candlewoodin 1995 (sold to IHG) and ValuePlace in 2002, which he still runs.