Electronics retailer Circuit City Stores Inc. said Tuesday it is testing new concept stores dubbed "The City," with a new look and interactive layout in an attempt to give customers a new shopping experience.
The stores include different fixtures and lighting, a refined product selection and a more interactive experience, said Jackie Foreman, a spokeswoman for the nation's No. 2 consumer electronics retailer behind Best Buy Co. Inc.
"We're excited about the remodeling and think consumers will enjoy shopping at the new store," Foreman said.
In June, Circuit City opened a relocated store in Norfolk, which bears the new name on the company's signature red and silver circular logo. The remodel of a store in the company's headquarters of Richmond will open in time for the holidays.