Accor has been on a mission lately to dispose of assets it considers non-strategic, i.e., outside of thebusiness. Last week, for instance, it announced the sale of GO Voyages, a French travel services company. Now comes a rumor that the firm is also shopping Red Roof Inns, despite the fact that the economy chain seems to fit its criteria as a core business.
It's easy to imagine a group of likely suitors for the brand, which has a reputation forand service quality that's superior to its economy segment competitors. While Wyndham and Choice seem unlikely buyers (they both have flags in the same marketplace, although Red Roof would be a step up), the brand could appeal to Starwood, InterContinental, Marriott, Marriott, Hilton or even Hyatt.