Red Roof may be having some financial troubles, but many of its guests like the chain for a somewhat-surprising reason: exterior corridors. A new survey commissioned by the chain says many of its customers—bikers, seniors and pet owners, in particular—like the outside entrances found on many of the chain's .
The chain thinks it may be tapping into a counter-trend. Marina MacDonald, SVP of sales & marketing, says since many chains are forcing exterior-corridor properties out of their systems, she believes her brand has an opportunity to create a profitable niche. She's got a point: While many travelers view exterior corridor properties as out-of-date, unsafe and drafty, others actually prefer the convenience of a drive-upexperience.
To accentuate this advantage Red Roof perceives it has, the chain is planning a spruce-up day at its properties followed by a property-versus-property competition to determine the chain's best-looking exterior.