PRIMEDIA’S SHOPPING CENTER WORLD DEBUTS NEW FEATURE
IN CONJUNCTION WITH AMERICAN DEMOGRAPHICS
PRIMEDIA Integration Efforts Combine Market Data from American Demographics with Shopping Center World’s In-depth Coverage of the Retail Real Estate Industry
Atlanta, Georgia – June 14, 2002 – PRIMEDIA’s Shopping Center World magazine, the leading source of information for retail real estate professionals, debuted today a new editorial feature called Market Pulse. The Market Pulse page, developed in conjunction with PRIMEDIA’s American Demographics, will provide readers with retail focused information about American consumer preferences and critical data reflecting current demographic trends in consumer purchase behavior.
“This is an important step in the ongoing growth of our magazine. The new Market Pulse page will be extremely valuable for our readers, as it gives them the opportunity to gain additional insight about the major changes and trends emerging from the retail marketplace,” said Ben Johnson, editor-in-chief of PRIMEDIA’s Shopping Center World magazine.
“The integration of American Demographics content reflects just one of the numerous opportunities we have to leverage PRIMEDIA’s vast resources to strengthen already successful publications that lead their respective industries,” said Warren Bimblick, senior vice president and general manager of PRIMEDIA’s Financial Services Group.
The Market Pulse page appears for the first time on page 2 of the June issue of PRIMEDIA’s Shopping Center World. For additional information about the news and trends currently impacting the retail real estate industry, please visit www.shoppingcenterworld.com.
About PRIMEDIA’s Shopping Center World
Shopping Center World is a business publication written for retail real estate executives. Readers include shopping center developers, owners and managers, retail chain store executives, finance and investment professionals, construction personnel, marketing professionals, leasing agents, brokers, architects and designers. Shopping Center World is the authoritative link to the people, companies, products and news that drive the industry. Daily web news and monthly features, profiles, columns and trends, as well as original research, are designed to make Shopping Center World informative, timely and a must for dedicated retail real estate professionals. Shopping Center World is part of PRIMEDIA’s Financial Services Group that also includes National Real Estate Investor, Trusts & Estates and Registered Rep.
About PRIMEDIA’s American Demographics
American Demographics is the monthly magazine for marketing and media executives and business strategists who rely on credible, accurate information on emerging consumer trends. Every issue provides definitive analysis of trends, issues, and events that are shaping -- and reshaping -- consumer markets. There are detailed insights into spending, growth, and demographics in key consumer market segments. American Demographics is dedicated to providing marketers with practical solutions for capitalizing on emerging market opportunities and crafting successful marketing strategies.
PRIMEDIA is the new tradition in media. With 2001 sales of $1.7 billion from a unique combination of traditional and new media properties, it is the leading targeted content and integrated marketing solutions company in both the consumer and business-to-business sectors. The Company is the #1 special interest magazine publisher in the U.S., with more than 290 titles such as Seventeen, Automobile, Motor Trend, New York, Fly Fisherman, American Baby, Telephony and American Demographics; the #1 producer and distributor of specialty video with 18 satellite and digital video product lines, including Channel One Network; and the #1 news and information group on the Internet, led by About.com. PRIMEDIA's stock symbol is: NYSE: PRM. More information about the Company can be found at www.primedia.com.
Media Contacts: Hawley Strait, 212-446-1877
Noelle Wojciehowski, 212-462-3658