GREEN BAY—Cabela’s, a Neb.-based retailer and direct marketer of hunting, fishing, camping and outdoor merchandise, has signed a 100,000-sq.-ft. lease to occupy space at the Titletown Development area. The development, slated to begin construction this fall, is being constructed in conjunction with the Green Bay Packers.

Steve Doran, a principal with Lee & Associates Madison, negotiated the lease transaction for Cabela’s.

Slated to open in the summer of 2013, the retail outlet will be located in the southeast quadrant of US Route 41 and Lombardi Avenue near Lambeau Field in the Village of Ashwaubenon in Brown County.

The site is 21 acres in size and is owned by an entity controlled by the Green Bay Packers.

This store will be Cabela’s third location in Wisc., joining the Prairie du Chien and Richfield locations. The company also operates a distribution center in Prairie du Chien. Cabela’s currently operates 36 retail stores across the U.S. and Canada and expects its new store to employ approximately 175 full-time, part-time and seasonal employees.