Category: Home furnishings
Coming from: Chile
Current stores: One, at the Shops at Sunset Place in Miami, Fla.
Planned openings: Up to 300, according to market insiders.
Average store size: Between 10,000 and 15,000 sq. ft.
Target audience: Women who want to accessorize their homes without going into debt.
Buzz: “They are about making the home fun; they sell everything from playful dinner plates to stylish shower accessories,” says Alain Cadalso, general manager of the Shops at Sunset Place. “When you walk in, it’s extremely colorful and people can pick up any number of things to make their homes brighter.”