Category: Apparel, accessories, bath and beauty products
Coming from: Canada
Parent: Loblaw Cos. Ltd.
Current stores: None, but the company already signed two in New York City, with the first scheduled to open in the fall 2011 on Fifth Avenue.
Planned openings: Unknown
Average store size: Based on the rumored New York leases, between 15,000 and 25,000 sq. ft.
Target audience: Families looking for stylish, affordable duds.
Buzz: Jeffrey D. Roseman, executive vice president with Newmark Knight Frank Retail, compares Joe Fresh to such fast fashion chains as H&M and Uniqlo. “It’s a good time right now for bargain retailers,” he says.