Category: Apparel and accessories
Coming from: United Kingdom
Current stores: Eight, including two in Manhattan, one at Fashion Show Mall in Las Vegas and one in Woodbury, N.Y.
Planned openings: From 10 to 15 stores over the next four years.
Average store size: Approximately 3,500 sq. ft.
Target audience: Men and women in the 15- to 25-year-old range, but the brand claims it has broader appeal.
Buzz: SuperDry describes itself as selling “affordable, premium quality clothing and accessories.”