Hewlett-Packard Co.’s new workplace design guidelines were developed to support employee productivity through better use of space. A global technology company, Palo Alto, Calif.-based HP produces printing and personal computing products and offers Internet technology and software services. HP worked with San Francisco-based architectural and design firm, Gensler, to find space solutions that incorporated changing attitudes toward work and work styles, and allowed for variation in building types. The designers developed unique spaces from focus booths to open team areas, and locations for electronics use, “e-clubs” and “neighborhoods” within buildings where workers could creatively focus on projects. The redesigned workplace guidelines supported productivity in a significantly smaller and more economical footprint. The space also conveyed the company brand with a consistent message indicating mobility, creativity and sustainability.