LOS ANGELES—Brian Good, president and founder of Eagle Group LLC, has now formed a lending firm, Eagle Group Finance.

Good, a real estate transaction attorney, said in a statement that the new firm will be a direct hard money lender that specializes in short-and long-term financing secured by commercial real estate assets located in California, Nevada and Arizona. The company is also actively negotiating with lenders to service loan portfolios and/or acquire loan pools.

Taking a direct solution , Good said he formed the firm after an attempt to acquire a similar company fell through. “There is a definite void in the marketplace that we are targeting”, said Good. “Borrowers are in need of debt that can close quickly on a non-recourse basis, for both short or long term, something we call ‘softer hard money’ and we can provide that.”