Location: South Gate, Calif.

Developers: Red Mountain Retail Group and Allied Retail Partners

Architect: KTGY Group, Inc.

Size: 600,000 sq. ft.

Cost: $175 million

Buzz: The developers boast that the project blurs the line between retail, entertainment and advertising to provide content and design, likening its programming to New York's Times Square. It will feature an ever-changing stream of graphics and messaging.

Opens: May 2008