One panelist remarked, “I've never been in a grocery store that elegant.” Another: “They managed to turn food into fashion.” When Pavlik Design Team was commissioned by Galleria Department Store to remodel its basement supermarket, it looked to the luxury brands upstairs for a benchmark. Judges remarked that Pavlik's showcases for food seemed to be suited to jewelry, and they were impressed by the warmth of the space's organic color palette and the intimacy of chandeliers. Pavlik eschewed typical wayfinding signage in favor of dropped wood ceilings and artwork that guide customers to unique zones. In this most highly contested SADI category, the jury voted in favor of a project that reinforced brand message while redefining a tired typography.
Project Name
Galleria Gourmet Emporium
Location
Seoul, Korea
Square Footage
30,000
Architect
Pavlik Design Team
Client
Hanwha Stores Co. Ltd.
Wood Panel & Flooring
Prodema
Lighting/Chandelier
Barrisol Illumiere
Lighting/Ceiling
Moss
Porcelain Tile
Atlas Concorde
Ceramiche Caesar
Pietra di Bedonia
Furniture
Andreu World
Woven Stainless Steel
Aresys, Inc.
Acrylic Wall
Kenay Reed
Food Court Pendants
Illuminating Experiences
Lighting Pendants
Lookiluz
Fluorescent Pendants
Targetti North America