Rochester, N.Y. – A recent ShopperInsight study, conducted by locally based Harris Interactive, revealed that lack of checkout staff is the most important factor affecting customer satisfaction with grocery shopping.

This study was conducted among 5,797 online respondents in late February/early March 2001. It revealed that 35 percent of supermarket shoppers were unsatisfied with the amount of check out staff on duty during the times they shop.

The second most commonly reported problem was a lack of staffing in specialty departments such as deli, meat, etc. Four of the top six reasons for overall dissatisfaction with supermarket shopping involve inadequate staffing and inefficient or unfriendly service.