Maintaining a brand focus — from construction to property management — is a formula that has worked well for USA Properties Fund, a Roseville-Calif.-based real estate company. As president, Geoffrey Brown is responsible for identifying sources and processing through to closing all construction, joint-venture and permanent financing. He also handles sales negotiations of USA Properties Fund communications.

Geoff served as vice president of finance for USA Properties Fund until 1997, when he was promoted to president. He has worked the company for 12 years and has played an important role in development and acquisition of many communities.

Prior to joining USA Properties Fund in 1989, Geoff was employed at Sanwa Bank California in the real estate industries division, where he served as vice president and manager of the Pasadena, Calif., real estate office, overseeing construction lending activity for residential and commercial loans. Geoff earned a Bachelor of Arts in economics from Willamette University and an MBA degree in finance from the University of Washington.

USA Properties Fund owns 13 seniors apartments in California and Nevada, with more than 2,400 units. The company owns multifamily properties in California, Nevada and Tennessee and manages all but four communities in its combined portfolio.

Because property management has become more involved in recent years, USA Properties Fund recently set up a training center at its corporate headquarters. All property managers visit the center to learn about compliance, taxation and the latest technology to assist them in providing quality management at all USA Properties Fund communities.

USA Properties Fund is an active member in both the American Seniors Housing Association and the National Multi Housing Council.