More than 70,000 people celebrated the Nov. 2 grand opening of Discover Mills, a 1.2 million sq. ft. retail and entertainment center about 25 miles northeast of downtown Atlanta. Owned by The Mills Corp., Arlington, Va., the $250 million center features 200 retailers, including manufacturer and retail outlets, off-price retailers and category-dominant, as well as dining and entertainment venues.

Discover Mills is the first-ever naming rights deal in the shopping center industry, partnering The Mills Corp. and New York-based Discover Financial Services.