| RTKL Ltd.|
One South Street
Baltimore, MD 21202
| Location: San Juan, Puerto Rico |
Size: 2,163,642 sq. ft.
Category: Renovated Centers
Firm: RTKL International Ltd.
| The goals of a recent expansion and renovation of Plaza Las AmŽricas were basic: Maintain or enhance the center's dominant position in the market; bring cohesion to the center's patchwork of past renovations; and solidify its dominant position by attracting upper-scale tenants who appeal to the island's growing affluent population. |
The L-shape of the center was extended into a square donut, so that consumers could shop in a loop, avoiding dead-ends. Each concourse sports a simple, shallow vaulted ceiling, a unifyingmotif throughout. Subtle changes in floor paving colors and patterns give each area a distinct, yet integrated, character. The JC Penney court, for instance, evokes a tropical rainforest. Here, paving medallions celebrate the coqui frogs and parrots native to the island. Other motifs highlighting regional climate and culture include a palm-lined, second-level arcade, inspired by the streets of "Old San Juan."
The center was enhanced by an entirely new, comprehensive identity package of environmental graphics. Site directionals, primary building identity and a program of playful graphic glyphs were introduced not only to contribute to an overall sense of place, but to help shoppers navigate and locate amenities within the