Starwood Hotels & Resorts is looking for a CBO — chief beer officer. Earlier today, the global hotel owner and operator announced its campaign to fill this newly minted position within its Four Point by Sheraton hotel chain. Four Points also officially launched its Best Brews program, which is essentially an expanded menu of draft beers at its hotels.
“We’re committed to finding a CBO to help grow and promote our Best Brews program. Just as wine has its devotees, so too does beer — people who are passionate about its nuances, its history and the fact that it’s just plain fun to drink,” says Four Points Senior Vice President Hoyt “Hops” Harper.
The primary duties of the CBO will be to document all official activities and beer learnings on a Four Points blog. The CBO will naturally have a sampling of the beer collection delivered to their door each quarter. Starwood has placed want ads in Wall Street Journal, HotJobs.com and Monster.com.